Health and Wellness Tourism by Melanie Smith and Laszlo Puczko

A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditations, festivals pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.

• This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines. These include:
• An introduction to the topic, through consideration of the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry.
• International case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand.
• Discussion of the motivations and profiles of the wellness tourist and how to target different segments and manage demand.

Health and Wellness Tourism is a pioneering text which looks at the development and management of this rapidly growing area of the contemporary tourism industry.

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