Understanding the Global Spa Indusry by Marc Cohen & Gerard Bodeker

With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. This text covers the industry as a whole, logically divided into five sections, examining issues such as:

• Spa services and the development of the spa business from its historical beginnings to the size of the market today.
• Business development and planning, spa operations and business models.
• Spa products and technologies, retailing and the application of branding and marketing strategies.
• Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking.
• Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.

Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Member Price: S$89.20          Public Price: S$99.15

Price exclude 7%GST & shipping charges