You can get a Professional Certificate in Spa Management & Benchmarking for Success in only 5 days!

This unique 5-day course taught by Asia's Leading Spa Gurus, Consultants & Educators culminates with a Professional Certificate in Spa Management & Consulting.

Lead by Asia's top spa experts and real world Global Spa Industry influencers, the Spa Management Master Class Series is not an academic exercise. It is not a theoretical course in a boring lecture format. This is an exciting, hands-on, roll-your-sleeves-up, interactive training that prepares you to run a profitable and successful spa from the instant you complete your course.

This unique Professional certificate course was developed due to significant industry demand for highly specialized and specific training for spa professionals. All classes are taught by our passionate and inspired instructors that are Professors/Doctorate, Spa Gurus and Entrepreneurs and bring a wealth of experience, knowledge and insight to each session.

This high level spa training is for people who want to be fully equipped to own, manage or supervise a successful and profitable spa. If you want to progress in your spa industry career, are considering working in the spa arena or changing careers, or learning about management of spa and wellness facilities, this professional certification course is for you.

Small, relaxed friendly classes (20 student maximum)
Close to multiple modes of public transport
Latest in spa equipment, software & management systems
Up-to-date, relevant, real world case studies
Essential skills to meet short, medium & long term spa management challenges
Learn secret financial spa calculation profitability formulas that will save you literally years of time, energy & headaches
Understand how to calculate financials to ensure your spa stays on top in a competitive, thriving, fast-paced industry
Turn around an unprofitable or underutilized spa
Walk into any Spa as a competent consultant, manager or owner being equipped to make it succeed

Master Class Modules

Spa Concepts

• Understanding Global Spa Definitions & Concepts
• Key Hotel Spa Brands and what they represent
• Putting together your Spa concept
• Comparing your Spa concept against competitors
• Reviewing your Spa concept
 
Spa Branding & Marketing 

Spa Brand Communications
• How to develop a good brand for your spa
• Great effective communications to your spa
 
Spa Guerilla Marketing
• Effective marketing plans & promotions
• Good PR skills
• Low to No cost Marketing strategies
• Getting visitors to your spa website
• Spa newsletters & email marketing campaigns

Driving Profitable Spa Operations 

Efficient Spa Operations
Benchmarking for success
1. Front desk
2. Therapists
3. Housekeeping
4. Operations
5. Management

Easy & Effective Management Tools to motivate your team
Standard Operating Procedures
• How to run effective & efficient spa operations

Human Resource Management

• Understanding Human Resource Processes
• What to look out for when Recruiting Staff
• Drafting of appointment Letters & Job Specifications
• Monitoring Staff Performance
• Planning for your Staff Learning Needs
• Retaining staff
• Planning & Guiding Staff Career Progression

Benchmarking for Success
 
Setting Benchmarks for your Spa & Team
• Benchmarking across cultures
• Brand Recognition
• Inventory Management
• Service Standards
• Productivity
• Client Relationship Management
• Financials
 
Spa Financials 

Building on Day 1 Spa Concept:
• Developing an optimal spa layout
• Putting together a realistic spa operations budget
• Developing an initial Spa investment budget
• Reviewing Spa Concept based on your budget goals
 

SPEAKERS' BIODATA

Ms. Suzanne Ng CEO of Conceptasia Inc opened more than 15 spas around the world, including the award winning The Spa at Mandarin Oriental New York and Tokyo, and worked with top international spa brands Mandara Spa, Westin Hotel, Spa Botanica, Shangri-la, Lotte Hotels, Raffles Hotel and has developed award winning spa projects around the world.

Dr. Theresa Chew is Co-Founder, President & CEO of Expressions International, a leading healthy lifestyle service provider offering wellness, spa, beauty and slimming services. She is also the Founder & Executive Director of Ning The Fusion Spa and Co-Founder and Advisory Chairwoman of Asia Spa Institute. Dr. Chew created many firsts in the Asia Spa Industry.

Ms.Melinda Yon is the Managing Director of 360 Spa Solutions, a niche market player providing total spa and wellness solutions throughout Asia. Their comprehensive set of services includes full concept, from implementation and advisory services to marketing and daily management services. She hosts/conducts regional spa and wellbeing events and regularly leads spa focused marketing, sales and customer service trainings.

Ms. Deborah Torres Patel is Vice President of Asia Spa Institute (ASI) and an internationally acclaimed author, speaker, consultant and educator. Deborah has worked in 65 countries and is the creator of a unique communication training program called Expressing You!® With 23 years teaching experience she served as a consultant to hotel and spa clients for over 13 years.

Course Date: 22 May - 26 May 2010 (Saturday to Wednesday) SINGAPORE

Course Fees:  S$4300 / S$2970 (35% Early Bird Discount)

Fee Covers all lecturers notes, class handouts and refreshment. Price exlcude 7% GST. SGD 30 registration fee applies.

Master class modules can be taken & puchased separtely.  Kindly send an email to rsvp@asiaspa-institute.com for more detail.

Call us for Corporate Discount +65 6887 1120