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You can get a
Professional Certificate in Spa Management & Benchmarking for Success
in only 5 days! (20% Discount)
ASI is a centre
dedicated to continual learning and training through formal education as
well as practical, street-smart master classes and hands-on, project
based workshops. All spa courses are conducted by world-class trainers,
teachers and practitioners that are industry movers and shakers and
global authorities in their respective areas of expertise.
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SPA MASTER CLASS PROGRAMME
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This
unique 5-day course taught by Asia's Leading Spa Gurus, Consultants
& Educators culminates with a Professional Certificate in Spa
Management & Consulting.
Lead by Asia's top spa experts and real world Global Spa Industry influencers, the Spa Management
Master Class Series is not an academic exercise. It is not a
theoretical course in a boring lecture format. This is an exciting,
hands-on, roll-your-sleeves-up, interactive training that prepares
you to run a profitable and successful spa from the instant you
complete your course.
This
Professional certificate course was developed due to significant
industry demand for highly specialized and specific training for spa
professionals. All classes are taught by our passionate and inspired
instructors that are Professors/Doctorate, Spa Gurus and
Entrepreneurs and bring a wealth of experience, knowledge and insight
to each session.
 
Spa Master Class in June 2009 Small class environment
Who Should Attend?
This high level spa
training is for people who want to be fully equipped to own, manage
or supervise a successful and profitable spa. If you want to progress
in your spa industry career, are considering working in the spa arena
or changing careers, or learning about management of spa and wellness
facilities, this professional certification course is for you.
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COURSE DETAILS (Register Now To Enjoy Early
Bird Discount! Limited Period Only!!)
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1) Small,
relaxed friendly classes (20 student maximum)
 2) Close to multiple modes of public transport
3) Latest in spa equipment, software & management systems
4) Up-to-date, relevant, real world case studies
5) Essential skills to meet short, medium & long term spa
management challenges
6) Learn secret financial spa calculation profitability formulas that
will save you literally years of time, energy & headaches
7) Understand how to calculate financials to ensure your spa stays on
top in a competitive, thriving, fast-paced industry
8) Turn around an unprofitable or underutilized spa
9) Walk into any Spa as a competent consultant, manager or owner being
equipped to make it succeed
Course Date:
03 Aug - 07 Aug 2009 (Monday to Friday) HONG KONG
Course
Venue: YMCA Hong Kong, Meeting Room 5, 4/F
Course Fees:
SGD 3,800 Early Bird: SGD 3,300
Additional 20% Corporate Discount Now – only SGD 2,640
/ HKD 14,112!
Fee Covers all
lecturers’ notes, class handouts and refreshment. Master class
modules can be taken & purchased separately.
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Kindly send an email to rsvp@asiaspa-institute.com or call
us at 65-68871120/1125 or 65-97228433 (mobile) for
corporate discount and other details.
More information can be found
at our website: www.asiaspa-institute.com.
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COURSE AGENDA
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DAY 1
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Spa
Concepts (03 Aug 2009) - Suzanne Ng
• Understanding Global Spa Definitions & Concepts
• Key Hotel Spa Brands and what they represent
• Putting together your Spa concept
• Comparing your Spa concept against competitors
• Reviewing your Spa concept
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DAY 2
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Spa
Financials (04 Aug 2009) - Suzanne Ng
Building
on Day 1 Spa Concept:
• Developing an optimal spa layout
• Putting together a realistic spa operations budget
• Developing an initial Spa investment budget
• Reviewing Spa Concept based on your budget goals
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DAY 3
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Benchmarking
for Success (05 Aug 2009) - Suzanne Ng
Efficient
Spa Operations
Benchmarking
for Success
• Front Desk
• Therapists
• Housekeeping
• Operations
•
Management
Easy
& Effective Management Tools to motivate your team
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DAY 4
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Marketing
(06 Aug 2009) - Suzanne Ng
Spa
Marketing
• SWOT Analysis
• Marketing Mix
• Marketing plan
• Key Spa Brands
• Review
competitive environment
Spa
Guerilla Marketing
• Effective marketing plans & promotions
• Good PR skills
• Low to no cost marketing strategies
• Getting visitors to your spa website
• Spa newsletter & email marketing campaigns
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DAY 5
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Human
Resource Management (07 Aug 2009) - Dr. Roberta Leung & Suzanne
Ng
Human
Resource Management
• Understanding Human Resource Processes
• What to look out for when Recruiting Staff
• Drafting of appointment Letters & Job Specifications
• Monitoring Staff Performance
• Planning for your Staff Learning Needs
• Retaining staff
• Planning & Guiding Staff Career Progression
Standard
Operating Procedures
• How to run effective & efficient spa operations
Leadership
l • Understanding
the milestones
l • Avoiding the pot holes
l •
Building your spa professional career
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Ms.
Suzanne Ng CEO of Conceptasia Inc opened more than 15 spas around
the world, including the award winning The Spa at Mandarin Oriental
New York and Tokyo, and worked with top international spa brands
Mandara Spa, Westin Hotel, Spa Botanica, Shangri-la, Lotte Hotels,
Raffles Hotel and has developed award winning spa projects around the
world.
Dr.
Roberta Leung has been active in the hotel, tourism and
hospitality industry for over 20 yrs and has been teaching in 14
universities internationally for 20 yrs. She is a specialist
consultant and expert educator in Human Resource Management and
Hospitality Management and has worked with Regent International
Hotels, Century International Hotels, Westin International Hotels and
Inter-Continental Hotels. She has visited reviewed over a hundred
fifty spas around the world.
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